Technical excellence is our obsession

Get a sense of how we think about tech teams and why we love this craft so much.

Hey everyone—

I'm Enzo, founder & expert here at

It is not enough for a team to have skilled individuals. For technical teams to excel, many factors need to align. The day-to-day friction needs to be as close to zero as possible.

Architectures, libraries choices, PR reviews, branching strategy, CI pipelines, deployments, release management, automated tests, hotfixes, feature flags, rollbacks, ticket management, design handovers, business goals changes, documentation...

All these topics are part of what we call “meta-development” and they are usually decided as after-thoughts because they don't directly provide value to the end users. However, they are the elements that introduce friction every day, making your team slower and ultimately losing their motivation to ship.

Young teams usually start experiencing the effect of these decisions after shipping the MVP or when they start hiring more engineers to accelerate growth. What was once sacrificed for the sake of speed now creates all kinds of symptoms. Slow onboarding times, regressions, user complaints, decreased performance, lower energy levels, lack of visibility about production issues, single points of failure in the team, architectures not being respected, and many more.

As a team that has successfully bootstrapped over 50 products across various markets and built more than 10 technical teams from scratch, we have gained invaluable experience and insights that we have consolidated into a methodology with one single goal: to setup your team for success.

We are driven by technical excellence and our mission is to continuously refine our craft to the highest level. We understand your aspirations for success, and we are passionate about guiding teams toward achieving their goals. Together, we will eliminate the barriers that block your progress, enabling you to deliver exceptional products, meet customer demands, and outperform the competition.

Let's Build the Future of Your Tech Team

Book a free 30-minute call where we will discuss your business and pain points.

At the end of the session, you will have a clear idea of how to move forward with your team and how we may help you.

Enzo Ferey profile picture
Meet Enzo!
  • - Founder of
  • - 10+ years in web development
  • - 50+ products bootstrapped
Shipping experts as a service.

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